Bengaluru, India | 13th May, 2026 — For years, cricketers have relied on instinct, repetition and the coach’s eye to improve their batting. But the game is changing.
Today, the best players in the world are not just asking how many runs they scored — they want to understand how they batted, what changed in their movement, where timing improved, and what needs attention before it shows up on the scoreboard. That shift is exactly where str8bat has built its place.
Now, Indian cricketer KL Rahul has partnered with str8bat as its star player and brand ambassador, launching KLR1 x str8bat kit – a personalised AI-powered batting kit.
For the first time, cricketers around the world will be able to access KL Rahul’s batting philosophy, preparation routines, technical approach and decision-making process through str8bat’s GenAI-powered interactive learning platform.
At the centre of this experience is Power Score, str8bat’s proprietary aggregate batting metric, built from bat speed, impact speed, sweet spot percentage and timing index, combining into a single number that persists across sessions and reflects how a player is actually batting over time; it moves only when you play, making it a personal, trackable and objective measure of the game.
Instead of generic coaching advice, players will receive personalised feedback and mentorship based on their own batting style, performance data and challenges — whether it is improving timing, understanding bat speed, controlling impact zones or building consistency under pressure.
This makes str8bat one of the first platforms in cricket to combine performance analytics with personalised AI-led mentorship from an active international cricketer.
Built in India, str8bat has become one of the most trusted batting intelligence platforms in the game by measuring performance directly from the bat. Its lightweight batting tech — as thin as a sticker — attaches to the bat without changing balance, feel or performance, capturing insights such as bat speed, bat path, timing efficiency, impact zones, swing consistency and shot execution. There are no cameras, no wearables and no complicated setup.
Players simply train. The tech does the measuring and gives personalised insights.
That simplicity has helped str8bat gain trust across both professional and grassroots cricket. The company works with Cricket Australia, Rajasthan Royals and leading academies across India, and served as the Official Skilling Partner for Rajasthan Royals during the 2025 IPL season.
Today, more than 25,000 players use str8bat globally across elite high-performance centres, academies and local cricket grounds. The company is expanding across 10 major cricket markets, including India, Australia, New Zealand, South Africa, the UK, the United States, Canada and the Caribbean.
The platform is also backed by respected cricketing voices including Greg Chappell and Kiran More.
For KL Rahul, the partnership is rooted in something simple: players improve faster when they understand their game with clarity. Known for his technical discipline and constant refinement, Rahul’s batting has always been built on observation, adjustment and precision — the same principles that define str8bat.
Commenting on the association, Gagan Daga, Co-founder & CEO, str8bat, said: “At str8bat, our focus is simple — every cricketer should have clear, objective insight into their game. Today, we use data to improve almost everything — sleep, fitness, work and travel. Yet in cricket, most players still rely on feel. Here we believe every cricketer, whether at school, club or professional level, deserves clear, objective insight into their game.
Batting is about the runs. It is about understanding what is really happening—your timing, consistency, power, and areas for improvement. KL Rahul represents that mindset. He understands that improvement comes from awareness, honest feedback, and repetition. Through our GenAI platform, players will soon be able to see their own data and learn from KL’s approach to batting, preparation and performance, personalised to their own game. When you understand your game better, you play better. Eventually, you own your game.”
Sharing his experience, KL Rahul said: “As a batter, you often know when something is right or slightly off. The difficult part is understanding exactly what it is. After injury or technical changes, especially, you need more than instinct — you need clarity. And that is what stood out for me with str8bat. Its insights helped me understand my timing, how the bat was moving, where I was most consistent and where I needed more work. It changes the quality of practice. You stop training only for volume and start training with intent.
What I like most is that this is not only for professional cricketers. Every player wants to understand their game better and keep improving. Through this platform, players will get access to their own data, along with my approach to batting, preparation and mindset, personalised to their game. I am proud that this technology has been built in India for cricketers around the world.”
Recently, str8bat announced its expansion into 10 global markets, including India, Australia, New Zealand, Canada, the United States, South Africa, the UK and Trinidad & Tobago. Through this expansion, the company aims to give young cricketers worldwide access to elite-level performance intelligence.
At its core, str8bat is building technology that helps cricketers measure, understand and own their game — turning data into a decisive advantage for the next generation of batting talent.
About str8bat: Founded in 2018 by Gagan Daga, Rahul Nagar and Madhusudan R, str8bat is a sports technology company using sensors, AI and performance analytics to help cricketers measure and improve batting performance. Its products, str8bat Classic and str8bat Pro, provide data-led insights into batting performance without requiring cameras or complex infrastructure. Backed by investors including Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars and SucSEED Indovation Fund, str8bat is scaling as one of India’s leading sports technology companies.
