New Delhi, India — Rishi & Vibhuti unveil their first-ever bridal collection, fronted by muse Pratibha Ranta, marking a defining moment for the brand that reimagines the Indian bride through a lens of lightness, individuality, and celebration. Known for their signature prints and playful yet refined aesthetic, the designer duo brings a fresh perspective to bridal wear, one that moves away from convention and embraces a more expressive, effortless spirit.
Bringing this vision to life, Pratibha Ranta embodies the essence of the Rishi & Vibhuti bride, youthful, free-spirited, and unapologetically herself. Her presence adds a natural ease and quiet confidence to the collection, perfectly reflecting the mood of a bride who is as present in the moment as she is expressive in her style.
This collection marks a shift in how bridal is experienced today. With the growing popularity of destination weddings, the modern Indian bride is seeking ensembles that are not only visually striking but also easy, breathable, and designed for movement. She is no longer dressing for a single moment, but for an entire journey of celebrations, where dancing, travel, and spontaneity become just as important as tradition.
“Today’s bride wants to feel free,” shares Rishi & Vibhuti. “She wants to celebrate every moment of her wedding without feeling weighed down by what the bride is expected to be. This collection is about creating pieces that allow her to move, to feel, and to truly live in them.”
At its core, the collection reflects a bride who is young, unapologetic, and full of life. Silhouettes are fluid and thoughtfully constructed, balancing ease with impact. Florals, delicate detailing, and a sense of playfulness come together to create looks that are minimal yet memorable, where every piece feels personal, expressive, and entirely her own.
To bring this vision to life, the campaign was shot at the iconic Ajit Bhawan Palace, whose sunlit courtyards, heritage architecture, and vibrant surroundings perfectly echo the spirit of a destination wedding. The location becomes more than just a backdrop…it embodies the feeling of a modern celebration, where a brunch flows into a festivity, where moments unfold organically, and where every frame feels alive with energy and warmth.
Ajit Bhawan Palace stands as a landmark of India’s heritage hospitality, originally built in 1927 as the royal residence of Maharaj Dhiraj Sir Ajit Singh of Marwar-Jodhpur. Constructed in distinctive local red sandstone, the property reflects the grandeur of Rajput architecture, seen in its expansive courtyards, carved wooden interiors, and vintage furnishings. In the early 1980s, it became India’s first private residence to be converted into a heritage hotel, pioneering a new segment in the country’s tourism landscape. Today, the palace retains its old-world charm through its preserved structures, antique décor, and layered design language.
The campaign captures the essence of a wedding that feels less like a formal event and more like a beautifully curated escape, blurring the lines between ceremony and celebration. It reflects the evolving narrative of Indian weddings today, where brides are choosing experiences over expectations, and ease without ever compromising on style.
This is bridal, reimagined with a sense of movement, emotion, and joy. This is the Rishi & Vibhuti bride.
The collection is now available at the Rishi & Vibhuti flagship store in Chhatarpur, New Delhi. Exclusive previews are available by appointment only.
